Fitness · head-to-head
ATHLEAN-X™ VS 
The Yoga Institute
Two fitness channels, compared on the numbers that actually move a video rather than subscriber vanity. ATHLEAN-X™ sits at 14M subscribers with a typical 697K views per upload; The Yoga Institute at 5.0M with about 25K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. The Yoga Institute is the more consistent - a 26% hit-rate means a bigger share of its uploads break out past 2x its median. ATHLEAN-X™ has the bigger reach, pulling a typical 697K views against 25K. Consistent breakouts vs raw reach - pick your goal.
| Metric | ATHLEAN-X™ | The Yoga Institute |
|---|---|---|
| Subscribers | 14M | 5.0M |
| Median views / video | 697K | 25K |
| Hit-rate (beats 2x median) | 17% | 26% |
| Top-video share | 37% | 49% |
| Est. ad revenue / mo | $5K–$22K | $909–$4K |
| Uploads / week | 1.2 | 5.6 |
| Typical length | 12 min | 7 min |
| Started | 2006 | 2013 |
The words that keep showing up in each channel's winning titles differ too: ATHLEAN-X™ leans on proper form, stop doing, stop cking, build muscle, while The Yoga Institute leans on tips hansaji, naturally foods, foods daily, hair fall. Open either channel for the full breakdown of what wins versus flops.