Beauty ยท head-to-head
Denitslava Makeup VS
Mixed Makeup
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. Denitslava Makeup sits at 8.3M subscribers with a typical 1.7M views per upload; Mixed Makeup at 1.5M with about 18K. Below is the full head-to-head plus the titles that win for each.
On this data Denitslava Makeup is the stronger performer of the two - it wins on both consistency (a 26% hit-rate, i.e. how often an upload beats 2x its own median) and reach (1.7M median views). The other channel isn't behind on size so much as on how reliably its uploads land.
| Metric | Denitslava Makeup | Mixed Makeup |
|---|---|---|
| Subscribers | 8.3M | 1.5M |
| Median views / video | 1.7M | 18K |
| Hit-rate (beats 2x median) | 26% | 23% |
| Top-video share | 39% | 39% |
| Est. ad revenue / mo | $7Kโ$26K | $187โ$748 |
| Uploads / week | 0.6 | 1.6 |
| Typical length | 15 min | 29 min |
| Started | 2015 | 2013 |
The words that keep showing up in each channel's winning titles differ too: Denitslava Makeup leans on beauty products, products believe, believe exist, unusual beauty, while Mixed Makeup leans on susan yara, skincare routine, glowlab podcast, life online. Open either channel for the full breakdown of what wins versus flops.