Cooking · head-to-head
H Hebbars Kitchen VS Y Your Food Lab
Two cooking channels, compared on the numbers that actually move a video rather than subscriber vanity. Hebbars Kitchen sits at 8.0M subscribers with a typical 37K views per upload; Your Food Lab at 7.2M with about 316K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. Hebbars Kitchen is the more consistent - a 31% hit-rate means a bigger share of its uploads break out past 2x its median. Your Food Lab has the bigger reach, pulling a typical 316K views against 37K. Consistent breakouts vs raw reach - pick your goal.
| Metric | Hebbars Kitchen | Your Food Lab |
|---|---|---|
| Subscribers | 8.0M | 7.2M |
| Median views / video | 37K | 316K |
| Hit-rate (beats 2x median) | 31% | 23% |
| Top-video share | 77% | 46% |
| Est. ad revenue / mo | $2K–$8K | $8K–$31K |
| Uploads / week | 8.2 | 3.8 |
| Typical length | 2 min | 9 min |
| Started | 2015 | 2016 |
The words that keep showing up in each channel's winning titles differ too: Hebbars Kitchen leans on style, rice, lunch, minutes, while Your Food Lab leans on sanjyot, keer, chef, style. Open either channel for the full breakdown of what wins versus flops.