Beauty · head-to-head
Mixed Makeup VS 
Learning with Shilpa
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. Mixed Makeup sits at 1.5M subscribers with a typical 18K views per upload; Learning with Shilpa at 1.3M with about 10K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. Learning with Shilpa is the more consistent - a 27% hit-rate means a bigger share of its uploads break out past 2x its median. Mixed Makeup has the bigger reach, pulling a typical 18K views against 10K. Consistent breakouts vs raw reach - pick your goal.
| Metric | Mixed Makeup | Learning with Shilpa |
|---|---|---|
| Subscribers | 1.5M | 1.3M |
| Median views / video | 18K | 10K |
| Hit-rate (beats 2x median) | 23% | 27% |
| Top-video share | 39% | 85% |
| Est. ad revenue / mo | $187–$748 | $58–$234 |
| Uploads / week | 1.6 | 0.9 |
| Typical length | 29 min | 6 min |
| Started | 2013 | 2014 |
The words that keep showing up in each channel's winning titles differ too: Mixed Makeup leans on susan yara, skincare routine, glowlab podcast, life online, while Learning with Shilpa leans on eye makeup, makeup tutorial, tutorial quick, simple eye. Open either channel for the full breakdown of what wins versus flops.