Business ยท head-to-head

MyWifeQuitHerJob Ecommerce Channel MyWifeQuitHerJob Ecommerce Channel VS Shopify Shopify

Two business channels, compared on the numbers that actually move a video rather than subscriber vanity. MyWifeQuitHerJob Ecommerce Channel sits at 524K subscribers with a typical 18K views per upload; Shopify at 483K with about 9K. Below is the full head-to-head plus the titles that win for each.

On this data MyWifeQuitHerJob Ecommerce Channel is the stronger performer of the two - it wins on both consistency (a 34% hit-rate, i.e. how often an upload beats 2x its own median) and reach (18K median views). The other channel isn't behind on size so much as on how reliably its uploads land.

Metric MyWifeQuitHerJob Ecommerce Channel Shopify
Subscribers 524K 483K
Median views / video 18K 9K
Hit-rate (beats 2x median) 34% 31%
Top-video share 66% 69%
Est. ad revenue / mo $140โ€“$561 $17โ€“$66
Uploads / week 1.2 0.3
Typical length 12 min 4 min
Started 2011 2009

The words that keep showing up in each channel's winning titles differ too: MyWifeQuitHerJob Ecommerce Channel leans on amazon lost, lost control, fba sellers, all fba, while Shopify leans on walkthrough demo, editions summer, announced summer, summer edition. Open either channel for the full breakdown of what wins versus flops.

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