Beauty · head-to-head
NikkieTutorials VS 
Mixed Makeup
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. NikkieTutorials sits at 15M subscribers with a typical 1.8M views per upload; Mixed Makeup at 1.5M with about 18K. Below is the full head-to-head plus the titles that win for each.
These two are unusually close on the headline metrics, so the edge is in the details below - cadence, video length, and which title patterns each one leans on.
| Metric | NikkieTutorials | Mixed Makeup |
|---|---|---|
| Subscribers | 15M | 1.5M |
| Median views / video | 1.8M | 18K |
| Hit-rate (beats 2x median) | 23% | 23% |
| Top-video share | 37% | 39% |
| Est. ad revenue / mo | $7K–$28K | $187–$748 |
| Uploads / week | 0.6 | 1.6 |
| Typical length | 19 min | 29 min |
| Started | 2008 | 2013 |
The words that keep showing up in each channel's winning titles differ too: NikkieTutorials leans on coming out, makeup challenge, jeffree star, power makeup, while Mixed Makeup leans on susan yara, skincare routine, glowlab podcast, life online. Open either channel for the full breakdown of what wins versus flops.