Beauty · head-to-head
Simple Beauty Secrets VS 
Learning with Shilpa
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. Simple Beauty Secrets sits at 2.5M subscribers with a typical 31K views per upload; Learning with Shilpa at 1.3M with about 10K. Below is the full head-to-head plus the titles that win for each.
On this data Simple Beauty Secrets is the stronger performer of the two - it wins on both consistency (a 34% hit-rate, i.e. how often an upload beats 2x its own median) and reach (31K median views). The other channel isn't behind on size so much as on how reliably its uploads land.
| Metric | Simple Beauty Secrets | Learning with Shilpa |
|---|---|---|
| Subscribers | 2.5M | 1.3M |
| Median views / video | 31K | 10K |
| Hit-rate (beats 2x median) | 34% | 27% |
| Top-video share | 82% | 85% |
| Est. ad revenue / mo | $121–$483 | $58–$234 |
| Uploads / week | 0.6 | 0.9 |
| Typical length | 4 min | 6 min |
| Started | 2016 | 2014 |
The words that keep showing up in each channel's winning titles differ too: Simple Beauty Secrets leans on life hacks, remove dark, surprising hacks, some surprising, while Learning with Shilpa leans on eye makeup, makeup tutorial, tutorial quick, simple eye. Open either channel for the full breakdown of what wins versus flops.