Beauty · head-to-head
Simple Beauty Secrets VS 
SUGAR Cosmetics
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. Simple Beauty Secrets sits at 2.5M subscribers with a typical 31K views per upload; SUGAR Cosmetics at 2.1M with about 42K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. Simple Beauty Secrets is the more consistent - a 34% hit-rate means a bigger share of its uploads break out past 2x its median. SUGAR Cosmetics has the bigger reach, pulling a typical 42K views against 31K. Consistent breakouts vs raw reach - pick your goal.
| Metric | Simple Beauty Secrets | SUGAR Cosmetics |
|---|---|---|
| Subscribers | 2.5M | 2.1M |
| Median views / video | 31K | 42K |
| Hit-rate (beats 2x median) | 34% | 31% |
| Top-video share | 82% | 72% |
| Est. ad revenue / mo | $121–$483 | $82–$327 |
| Uploads / week | 0.6 | 0.3 |
| Typical length | 4 min | 4 min |
| Started | 2016 | 2018 |
The words that keep showing up in each channel's winning titles differ too: Simple Beauty Secrets leans on life hacks, remove dark, surprising hacks, some surprising, while SUGAR Cosmetics leans on makeup look, bridal makeup, create sweat, sweat proof. Open either channel for the full breakdown of what wins versus flops.