Beauty · head-to-head
SUGAR Cosmetics VS 
Mixed Makeup
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. SUGAR Cosmetics sits at 2.1M subscribers with a typical 42K views per upload; Mixed Makeup at 1.5M with about 18K. Below is the full head-to-head plus the titles that win for each.
On this data SUGAR Cosmetics is the stronger performer of the two - it wins on both consistency (a 31% hit-rate, i.e. how often an upload beats 2x its own median) and reach (42K median views). The other channel isn't behind on size so much as on how reliably its uploads land.
| Metric | SUGAR Cosmetics | Mixed Makeup |
|---|---|---|
| Subscribers | 2.1M | 1.5M |
| Median views / video | 42K | 18K |
| Hit-rate (beats 2x median) | 31% | 23% |
| Top-video share | 72% | 39% |
| Est. ad revenue / mo | $82–$327 | $187–$748 |
| Uploads / week | 0.3 | 1.6 |
| Typical length | 4 min | 29 min |
| Started | 2018 | 2013 |
The words that keep showing up in each channel's winning titles differ too: SUGAR Cosmetics leans on makeup look, bridal makeup, create sweat, sweat proof, while Mixed Makeup leans on susan yara, skincare routine, glowlab podcast, life online. Open either channel for the full breakdown of what wins versus flops.