Beauty · head-to-head
SUGAR Cosmetics VS 
TheMakeupChair
Two beauty channels, compared on the numbers that actually move a video rather than subscriber vanity. SUGAR Cosmetics sits at 2.1M subscribers with a typical 42K views per upload; TheMakeupChair at 1.5M with about 21K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. TheMakeupChair is the more consistent - a 32% hit-rate means a bigger share of its uploads break out past 2x its median. SUGAR Cosmetics has the bigger reach, pulling a typical 42K views against 21K. Consistent breakouts vs raw reach - pick your goal.
| Metric | SUGAR Cosmetics | TheMakeupChair |
|---|---|---|
| Subscribers | 2.1M | 1.5M |
| Median views / video | 42K | 21K |
| Hit-rate (beats 2x median) | 31% | 32% |
| Top-video share | 72% | 51% |
| Est. ad revenue / mo | $82–$327 | $82–$327 |
| Uploads / week | 0.3 | 0.6 |
| Typical length | 4 min | 8 min |
| Started | 2018 | 2010 |
The words that keep showing up in each channel's winning titles differ too: SUGAR Cosmetics leans on makeup look, bridal makeup, create sweat, sweat proof, while TheMakeupChair leans on eye tutorial, apply eyeshadow, beginners eye, tutorial using. Open either channel for the full breakdown of what wins versus flops.