Fitness ยท head-to-head

The Fitness Marshall The Fitness Marshall VS The Yoga Institute The Yoga Institute

Two fitness channels, compared on the numbers that actually move a video rather than subscriber vanity. The Fitness Marshall sits at 7.3M subscribers with a typical 663K views per upload; The Yoga Institute at 5.0M with about 25K. Below is the full head-to-head plus the titles that win for each.

It splits depending on what you care about. The Yoga Institute is the more consistent - a 26% hit-rate means a bigger share of its uploads break out past 2x its median. The Fitness Marshall has the bigger reach, pulling a typical 663K views against 25K. Consistent breakouts vs raw reach - pick your goal.

Metric The Fitness Marshall The Yoga Institute
Subscribers 7.3M 5.0M
Median views / video 663K 25K
Hit-rate (beats 2x median) 21% 26%
Top-video share 33% 49%
Est. ad revenue / mo $2Kโ€“$7K $909โ€“$4K
Uploads / week 0.4 5.6
Typical length 4 min 7 min
Started 2014 2013

The words that keep showing up in each channel's winning titles differ too: The Fitness Marshall leans on dance workout, caleb dance, lady gaga, dua lipa, while The Yoga Institute leans on tips hansaji, naturally foods, foods daily, hair fall. Open either channel for the full breakdown of what wins versus flops.

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