Fitness · head-to-head
WORKOUT VS 
The Yoga Institute
Two fitness channels, compared on the numbers that actually move a video rather than subscriber vanity. WORKOUT sits at 8.7M subscribers with a typical 17K views per upload; The Yoga Institute at 5.0M with about 25K. Below is the full head-to-head plus the titles that win for each.
On this data The Yoga Institute is the stronger performer of the two - it wins on both consistency (a 26% hit-rate, i.e. how often an upload beats 2x its own median) and reach (25K median views). The other channel isn't behind on size so much as on how reliably its uploads land.
| Metric | WORKOUT | The Yoga Institute |
|---|---|---|
| Subscribers | 8.7M | 5.0M |
| Median views / video | 17K | 25K |
| Hit-rate (beats 2x median) | 12% | 26% |
| Top-video share | 34% | 49% |
| Est. ad revenue / mo | $563–$2K | $909–$4K |
| Uploads / week | 5.1 | 5.6 |
| Typical length | 9 min | 7 min |
| Started | 2011 | 2013 |
The words that keep showing up in each channel's winning titles differ too: WORKOUT leans on these exercises, morning exercise, every morning, exercises build, while The Yoga Institute leans on tips hansaji, naturally foods, foods daily, hair fall. Open either channel for the full breakdown of what wins versus flops.