Fitness · head-to-head
Yoga With Adriene VS 
The Yoga Institute
Two fitness channels, compared on the numbers that actually move a video rather than subscriber vanity. Yoga With Adriene sits at 14M subscribers with a typical 1.0M views per upload; The Yoga Institute at 5.0M with about 25K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. The Yoga Institute is the more consistent - a 26% hit-rate means a bigger share of its uploads break out past 2x its median. Yoga With Adriene has the bigger reach, pulling a typical 1.0M views against 25K. Consistent breakouts vs raw reach - pick your goal.
| Metric | Yoga With Adriene | The Yoga Institute |
|---|---|---|
| Subscribers | 14M | 5.0M |
| Median views / video | 1.0M | 25K |
| Hit-rate (beats 2x median) | 13% | 26% |
| Top-video share | 33% | 49% |
| Est. ad revenue / mo | $6K–$23K | $909–$4K |
| Uploads / week | 0.9 | 5.6 |
| Typical length | 21 min | 7 min |
| Started | 2012 | 2013 |
The words that keep showing up in each channel's winning titles differ too: Yoga With Adriene leans on move journey, beginners start, feel good, good flow, while The Yoga Institute leans on tips hansaji, naturally foods, foods daily, hair fall. Open either channel for the full breakdown of what wins versus flops.